Social Media Management
Marketing
Hard Skills
This set of questions is suitable for those who will be responsible for curating and managing the various social channels within an agency or company. The multiple-choice questions explore the main areas of social management knowledge. They are suitable for people with short prior experience as well as those with higher seniority.
Topics covered.
- Using the Business Manager
- Strategy creation based on KPIs
- Management of social channels
- Social security management
- Choice of formats based on marketing objectives
- Reporting management
- Choosing and managing an influencer campaign
- Publication and generic social media technicalities.
Author bio
Martina D'Ammassa: Graduated in Languages and Literature at the University of Rome Tor Vergata. Immediately after graduation, she decided not to settle and, so, she attended the Advanced Training Course in Fashion Communication at the Costume and Fashion Academy in Rome, and then completed her studies at the IED in Milan with the Master in Social Media & Digital PR. She currently holds the position of Social and Content Manager at Caffeina | Ideas never sleep.She has worked in large realities and agencies, starting with TBS Crew (The Blonde Salad by Chiara Ferragni) and RAI, Kiwi Digital, Havas Milan.