Retention and Customer Lifetime Value
This set of questions is suitable for those who will have responsibilities in the e-commerce performance management area of a small, medium or large company. The multiple-choice questions explore the knowledge about customer retention in the hands of this person. They are suitable for people with high seniority.
Covered topics
- RFM analysis
- User segmentation
- Customer Lifetime Value Analysis
- Retention Rate Analysis
Author bio
Gerald Bala: He is currently Director of Operations at Mirai Web and Conversion Rate Optimization Manager at Mirai Bay. He has worked both directly and as a consultant with internationally renowned brands such as Amedei, Moto.it, Nashi Argan, Joe Bastianich, La Nordica Extraflame and many others. He leads a team specialized in Digital Marketing, UX, UI, Web Design and CRO. He constantly studies new techniques and solutions in order to improve user experience (UX) and interface (UI) of each website based on data and user behavior on web platforms. He has taught training courses for Bip, IFTS Leader and Growth Hacking Italia. In 2019 he was on the winning team of the Italian edition of Amazon's Alexa Cup.