META ADS - Basic
Marketing
Hard Skills
This set of questions is aimed at those who will have to deal with the management of Ads Campaigns on Meta. The multiple-choice questions explore the basic knowledge related to how to structure any type of campaign on Meta and analyze the main KPIs that the platform provides us with. Suitable for people with short or no practical experience, but with a theoretical knowledge of all the topics covered.
Topics covered.
- Types of campaign objectives
- Learning Phase and Campaign Optimization
- Budget and performance optimization
- Placement Meta
- Campaign Structure and Adset
- Advertising Funnel
- Catalog campaigns
- Dynamic Creativity
- Lead generation campaigns
- Conversion windows
- KPIs in platform
- Creative formats
- Video view campaign optimizations
- Reiteration and Scaling Creativity
Author bio
Loop srl: Francesco Agostinis (Head of Facebook Advertising), Lorenzo Tombari (Head of Strategy), and Simone Magazzù (Head of Marketing Automation) have combined their technical and cross-functional skills, with the support of a team of professionals created by them, with the purpose of improving the online business performance of numerous companies. Starting with data, they analyze the situation, create a strategy, test and optimize processes with one goal: to increase sales, increase the number of contacts and enhance the brand value of client companies in the market. They are a benchmark in the world of Italian web marketing agencies: they boast results and experience, in particular, in the e-commerce sector. They also train thousands of professionals throughout Italy every day on topics related to advertising, digital strategy and marketing automation.