META ADS - Advanced
Marketing
Hard Skills
This set of questions is aimed at those who will be responsible for managing Adv Campaigns on Meta. Multiple-choice questions explore knowledge related to post-click analysis, campaign optimization and scaling, knowledge of business KPIs, advanced performance analysis, and advanced knowledge of all major assets available on Meta. Suitable for individuals with Middle/Senior seniority.
Topics covered.
- Performance optimization
- Angle and scaling of creative assets
- Offering Strategies
- Custom Metrics Construction
- Drop analysis in funnel adv
- Conversion and Reporting Windows
- Structure Campaigns and funnel ads
- Microdata and catalog tags
- API Tracking
- Offline conversion and E-commerce integration
- Post-click KPIs
- Knowledge of business KPIs such as new customer acquisition cost and life time value
Author bio
Loop srl: Francesco Agostinis (Head of Facebook Advertising), Lorenzo Tombari (Head of Strategy), and Simone Magazzù (Head of Marketing Automation) have combined their technical and cross-functional skills, with the support of a team of professionals created by them, with the purpose of improving the online business performance of numerous companies. Starting with data, they analyze the situation, create a strategy, test and optimize processes with one goal: to increase sales, increase the number of contacts and enhance the brand value of client companies in the market. They are a benchmark in the world of Italian web marketing agencies: they boast results and experience, in particular, in the e-commerce sector. They also train thousands of professionals throughout Italy every day on topics related to advertising, digital strategy and marketing automation.