Lead Generation and Content Strategy
Marketing
Hard Skills
This set of questions is suitable for those who will have responsibilities in the e-commerce performance management area of a small, medium or large company. The multiple choice questions explore the knowledge about lead generation in the hands of this person. They are suitable for both medium and high seniority people.
Topics Covered
- Data Analysis- Landing Page Optimization
- Content Strategy
- Email Marketing
- Digital Marketing Strategy
- Influencer Marketing
- Digital Advertising
Author bio
Gerald Bala: He is currently Director of Operations for Mirai Web and Conversion Rate Optimization Manager for Mirai Bay. He has worked both directly and as a consultant with internationally renowned brands such as Amedei, Moto.it, Nashi Argan, Joe Bastianich, La Nordica Extraflame and many others. He leads a team specialized in Digital Marketing, UX, UI, Web Design and CRO. He constantly studies new techniques and solutions to improve the user experience (UX) and interface (UI) of each site based on data and user behavior on web platforms, to apply them in his work. He has taught training courses for Bip, IFTS Leader and Growth Hacking Italia. In 2019 he was on the winning team of the Italian edition of Amazon's Alexa Cup.