Growth Building Process
Marketing
Hard Skills
This set of questions is suitable for those who will have responsibility for creating, managing, and developing growth processes within a business organization. The multiple-choice questions explore key knowledge areas such as understanding the stages of the scientific process as applied to growth, developing effective quarterly plans, and rapid experimentation in growth hacking. They are suitable for both people with short or no prior experience as long as they have an educational background in growth and for people with high seniority.
Topics covered.
- Scientific process for effective growth
- Quarterly planning for growth
- Main strategy of growth hacking
- Quarterly goals for a startup's growth
- Focus on a specific funnel metric
- Initiate a brainstorming session
- Importance of documenting test results
- Define the KPIs to be monitored for successful testing
- Most popular growth team models
- Experimentation process
Author bio
Giuseppe Macchia: Over the past 6 years, he has supported and directed numerous startups in the transition from early-stage to exponential growth stage as Head of Growth. Over the years, he has coordinated several growth teams to achieve partner goals in B2B, B2C and E-commerce, in companies such as Miray Bay, Sicily Addict and Notomia. He has also adopted and managed several prioritization frameworks to hypothesize, test and analyze new experiments that would lead to improvement in the considered KPIs. Currently, he is Founder and Head of Growth at Parentube, an innovative startup focused on parenting support.