GOOGLE ADS - Basic

Marketing

at

Hard Skills

This set of questions is aimed at those who will have to deal with managing Adv Campaigns on Google. The multiple choice questions explore basic knowledge related to how to structure any type of campaign that the platform provides. Suitable for people with little or no practical experience, but with a theoretical knowledge of all the topics covered.

Topics covered.

  1. Campaign types
  2. Bidding strategies
  3. Audience segment
  4. Automatic rules
  5. Youtube ads
  6. Dynamic search campaigns
  7. Keyword matches
  8. Feed attributes
  9. Asset ads
  10. Quality Score
Author bio

Loop srl: Francesco Agostinis (Head of Facebook Advertising), Lorenzo Tombari (Head of Strategy), and Simone Magazzù (Head of Marketing Automation) have combined their technical and cross-functional skills, with the support of a team of professionals created by them, with the purpose of improving the online business performance of numerous companies. Starting with data, they analyze the situation, create a strategy, test and optimize processes with one goal: to increase sales, increase the number of contacts and enhance the brand value of client companies in the market. They are a benchmark in the world of Italian web marketing agencies: they boast results and experience, in particular, in the e-commerce sector. They also train thousands of professionals throughout Italy every day on topics related to advertising, digital strategy and marketing automation.

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