GOOGLE ADS - Advanced
Marketing
Hard Skills
This set of questions is aimed at those who will have to deal with managing Adv Campaigns on Google. The multiple choice questions explore advanced knowledge related to how to structure, analyze and optimize any type of campaign that the platform provides. Suitable for people with Middle/Senior seniority.
Topics covered.
- Portfolio strategies
- Audience segments
- Advanced feed attributes
- Custom columns
- Operation of the auctions
- Youtube ads
- Monitoring conversions
- Seasonality adjustments
- Performance planning
- Strategic campaign optimization
Author bio
Loop srl: Francesco Agostinis (Head of Facebook Advertising), Lorenzo Tombari (Head of Strategy), and Simone Magazzù (Head of Marketing Automation) have combined their technical and cross-functional skills, with the support of a team of professionals created by them, with the purpose of improving the online business performance of numerous companies. Starting with data, they analyze the situation, create a strategy, test and optimize processes with one goal: to increase sales, increase the number of contacts and enhance the brand value of client companies in the market. They are a benchmark in the world of Italian web marketing agencies: they boast results and experience, in particular, in the e-commerce sector. They also train thousands of professionals throughout Italy every day on topics related to advertising, digital strategy and marketing automation.