Funnel Strategy - Basic
Marketing
Hard Skills
This set of questions is suitable for those who works or will work with Sales Funnels. The multiple-choice questions will explore the main areas of knowledge: Knowledge of the different stages of the funnel, knowledge of key metrics and KPIs, bidding strategies, strategic knowledge, and knowledge of key tools. They are suitable for both people with short prior experience and those with higher seniority.
Topics covered.
- Funnel stage
- Conversion rate
- Lead Generation
- Lead nurturing
- Lead scoring
- Awareness phase
- Email Marketing Tool
- Customer loyalty
- Conversion optimization
- Metrics
- Tripewire
- Downsell
Author bio
Riccardo Visioli: Growth Marketing and Digital Marketing expert. He has taken his experience to 8 different countries, gaining expertise in data analysis, SEO and Advertising. He has managed budgets of over €300,000, maximizing ROI for his clients and launching products for over €350,000 in revenue. He collaborates as Senior Growth Specialist with Joe Bastianich's company Mirai Bay. He teaches "Data Analysis" in IFTS (Higher Technical Education and Training) courses in the Lombardy region.