Customer Retention & Acquisition
Marketing
Hard Skills
This set of questions is suitable for those who will be responsible for using the most useful metrics to evaluate the effectiveness of customer retention and customer acquisition, and identify the acquisition channels best suited to their needs within a business organization. The multiple-choice questions explore key knowledge areas such as understanding the steps of the scientific process as applied to growth, developing effective quarterly plans, and rapid experimentation in growth hacking.They are suitable for both people with short or no prior experience because they have a training background in growth and people with high seniority.
Covered topics
- Differences between customer retention and customer acquisition
- Metrics for evaluating the effectiveness of customer retention
- Examples of retention marketing
- Metrics for measuring the success of new user acquisition
- Acquisition channels: how to choose them and what are the main ones
Author bio
Giuseppe Macchia: Over the past 6 years, he has supported and directed numerous startups in the transition from early-stage to exponential growth stage as Head of Growth. Over the years, he has coordinated several growth teams to achieve partner goals in B2B, B2C and E-commerce, in companies such as Miray Bay, Sicily Addict and Notomia. He has also adopted and managed several prioritization frameworks to hypothesize, test and analyze new experiments that would lead to improvement in the considered KPIs. Currently, he is Founder and Head of Growth at Parentube, an innovative startup focused on parenting support.