Copywriting
Marketing
Hard Skills
This set of questions is suitable for those who will be responsible for creating content of different kinds for an agency or company. The following multiple-choice questions explore the main areas of copywriting knowledge. They are suitable for people with short prior experience as well as those with higher seniority.
Topics covered.
- Storytelling creation, message and TOV (Tone of voice)
- Technicalities of the social copywriting world
- Identifying the phases of a commercial/social ad
- Devising a campaign hashtag
- Acquisition of sources.
Author bio
Martina D'Ammassa: Graduated in Languages and Literature at the University of Rome Tor Vergata. Immediately after graduation, she decided not to settle and, so, she attended the Advanced Training Course in Fashion Communication at the Costume and Fashion Academy in Rome, and then completed her studies at the IED in Milan with the Master in Social Media & Digital PR. He currently holds the position of Social and Content Manager at Caffeina | Ideas never sleep. He has worked in large realities and agencies, starting with TBS Crew (The Blonde Salad by Chiara Ferragni) and RAI, Kiwi Digital, Havas Milan.