Conversion Rate Optimization
Marketing
Hard Skills
This set of questions is suitable for those who will be responsible for optimizing conversion rates within a business organization. The multiple-choice questions cover various aspects of CRO, including the proper execution of A/B testing, the importance of call-to-actions, user segmentation, sample size calculation, and understanding the cognitive biases that can influence user behavior. They are suitable for people with specific experience in the area of growth marketing and CRO as well as for people with more seniority in managing conversion strategies.
Covered topics
- A/B testing: Sample analysis
- User segmentation in a CRO experiment
- Primary and secondary call to action
- PIE P-value model and statistical significance of results
- Multivariate test
- User's psychology and cognitive bias applied to CRO
- Reduction of the friction in the checkout process
- Usage of cognitive bias to improve conversion rate
Author bio
Giuseppe Macchia: Over the past 6 years, he has supported and directed numerous startups in the transition from early-stage to exponential growth stage as Head of Growth. Over the years, he has coordinated several growth teams to achieve partner goals in B2B, B2C and E-commerce, in companies such as Miray Bay, Sicily Addict and Notomia. He has also adopted and managed several prioritization frameworks to hypothesize, test and analyze new experiments that would lead to improvement in the considered KPIs. Currently, he is Founder and Head of Growth at Parentube, an innovative startup focused on parenting support.