Content Strategy
Marketing
Hard Skills
This module is for the content area manager within a marketing or communications team with ownership of content strategy and execution. The multiple choice questions and one correct choice, explore the main areas of knowledge and competence of the execution of the subject matter in a medium to large business context. The question set is suitable for profiles with short or long prior experience in the field and a background in humanities, marketing communications or project management.
Covered topics
- Elements of content strategy
- Strategic approach
- Executive approach
- Measurement
Author bio
Lea Gorgone: Born in Sicily, she studied in Rome and then in Milan, where she lives and works. After an education and master's degree in Political Science, she specialized in strategy and brand & product marketing thanks to different experiences in communication agencies first and in companies after Deliveroo, Satispay, Visa. Although in different sectors, the focus remains on products and services and brand building/re-positioning. She currently holds the position of Strategist - Senior Manager in EY Yello with direct responsibility for client brand strategies and Business Design.