Google Analytics & Google Tag Manager
Marketing
Hard Skills
This set of questions is suitable for those who will be responsible for analyzing data and optimizing marketing strategies, using tools such as Google Analytics, Google Tag Manager and Google Analytics 4 within a business organization. Multiple choice questions cover various aspects of data analysis and strategy management. They are suitable for people with short or no prior experience, as long as they have an educational background in the area of data analytics and digital marketing, as well as for people with high seniority.
Covered topics
- Dimensions in Google Analytics
- Use of variables in GTM
- Triggers in Google Tag Manager
- User ID functionality in GA4
- Differences between different metrics in GA4
Author bio
Giuseppe Macchia: Over the past 6 years, he has supported and directed numerous startups in the transition from early-stage to exponential growth stage as Head of Growth. Over the years, he has coordinated several growth teams to achieve partner goals in B2B, B2C and E-commerce, in companies such as Miray Bay, Sicily Addict and Notomia. He has also adopted and managed several prioritization frameworks to hypothesize, test and analyze new experiments that would lead to improvement in the considered KPIs. Currently, he is Founder and Head of Growth at Parentube, an innovative startup focused on parenting support.