Funnel Strategy - Advanced
Marketing
Hard Skills
This set of questions is suitable for those who has been working with Sales Funnel for at least 3 years. The multiple-choice questions will explore the main areas of knowledge: Knowledge of the different stages of the funnel, knowledge of metrics and KPIs, strategic knowledge and areas complementary to the funnel, such as pricing strategy. They are suitable for people with higher seniority.
Topics covered.
- Analytics
- B2B Funnel
- Average cart abandonment rate
- NPS
- A/B Testing
- Soap Opera Sequenc
- Conversion rate
- Skimming Price
Author bio
Riccardo Visioli: Growth Marketing and Digital Marketing expert. He has taken his experience to 8 different countries, gaining expertise in data analysis, SEO and Advertising. He has managed budgets of over €300,000, maximizing ROI for his clients and launching products for over €350,000 in revenue. He collaborates as Senior Growth Specialist with Joe Bastianich's company Mirai Bay. He teaches "Data Analysis" in IFTS (Higher Technical Education and Training) courses in the Lombardy region.