Content Marketing
Marketing
Hard Skills
This set of questions is suitable for those who will be responsible for creating content of different kinds for an agency or company. The following multiple choice questions explore the main areas of knowledge in content marketing. They are suitable for people with short prior experience as well as those with higher seniority.
Covered topics
- Designing and drafting a PED (Editorial Plan)
- Creation and design of a content strategy
- Best format by marketing objective
- Reporting and KPIs Content design
- SEO Writing
Author bio
Martina D'Ammassa: Graduated in Languages and Literature at the University of Rome Tor Vergata. Immediately after graduation, she decided not to settle and, so, she attended the Advanced Training Course in Fashion Communication at the Costume and Fashion Academy in Rome, and then completed her studies at the IED in Milan with the Master in Social Media & Digital PR. He currently holds the position of Social and Content Manager at Caffeina | Ideas never sleep. He has worked in large realities and agencies, starting with TBS Crew (The Blonde Salad by Chiara Ferragni) and RAI, Kiwi Digital, Havas Milan.