Advertising Strategy and Budgeting
Marketing
Hard Skills
This module is for the advertising manager within a marketing team, with ownership of strategy and budget. The multiple-choice questions explore the main areas of knowledge and competence of the execution of the subject matter in a medium to large business context. The question set is suitable for profiles with short or long prior experience in the field and a background in humanities, marketing-economics-communications or project management.
Covered topics
- Strategic planning
- Media mix
- Budgeting
- Adv
Author bio
Lea Gorgone: Born in Sicily, she studied in Rome and then in Milan, where she lives and works. After an education and master's degree in Political Science, she specialized in strategy and brand & product marketing, thanks to different experiences in communication agencies first and in companies after (Deliveroo, Satispay, Visa). Even though she worked in different sectors, the focus remained on products and services and on brand building/re-positioning. She currently holds the position of Strategist - Senior Manager in EY Yello, with direct responsibility for client brand strategies and Business Design.